Video marketing facts – YouTube SEO
Video is quickly emerging as one of the primary means of choice for marketers, and with good reason – it is easily digestible. Consider these facts:
- Email video leads to a 200-300% increase in clickthrough rate
- Including a video on a landing page can increase conversions by 80%
- 73% of B2B companies that use video marketing see significant ROI from it
- 80% of Internet traffic will come from video by 2019
- People only remember 10% of the information they hear three days later, but they will remember 65% when they are in video format
- Sales videos increase intention to buy by 67%
In this post, we’ll talk about how to optimize your YouTube videos to attract more prospects at the top of the funnel, improving your SEO rankings.
There are two ways to increase your SEO on YouTube. The first is to improve your search rankings on YouTube itself and the other is to get your YouTube video to be high on Google.
How to grow your YouTube SEO
Keyword search – YouTube SEO
Before you can start rating your videos, you need to find out which search terms you want to rank for.
When searching for YouTube SEO keywords, be sure to choose a search term that already has YouTube video results on the first page of Google.
Some keywords, like “Content strategy”, for example, do not have YouTube videos that appear on SERPs. Google provides video results for the following search terms:
- Custom keywords
- Product or service reviews
- Keywords related to sports or sports
- Funny videos
By making sure that you choose a search term that will actually result in YouTube videos appearing on SERPs, you can work your way to getting your video ranked on Google search and not just YouTube search.
KeywordTool.io is a tool that you can use to quickly generate YouTube-specific keyword ideas. You can search for any type of keywords that result in YouTube videos appearing on the first page of Google to see what people are looking for.
If you don’t want to pay for a monthly subscription, you can copy and paste your keywords in Google’s Keyword Planner to check your search volume.
Our target keyword must have at least 300 searches per month to ensure it gets a decent amount of searches on YouTube, in addition to Google.
Creating your video – YouTube SEO
Once you find the right keywords to rank, the next step is to actually create your video.
As YouTube users access this platform in order to watch videos, the quality of production becomes much more important. “Youtuber” needs a few key elements when it comes to producing great YouTube videos:
- Storytelling / writing
A good narrative is missing from many online videos. Some companies believe that their services or products are too “boring” so they can tell interesting stories about them on video, but with a little creativity, you can always create interesting content for a dry product or business.
Remember when you were at school? You probably had a teacher who made the most boring subject seem catchy.
It just depends on how you tell the story.
Editing is one of the most frustrating and time-consuming parts of video production, but it’s also the most important, because that’s what really separates quality videos from terrible videos. The editing process can (and should) happen before you even start shooting. After writing your script, you should reduce all unnecessary content that is not directly related to the story you want to tell.
And then, after the video is shot, you’ll take an even more cruel approach (because that’s what you’ll feel) to cut out everything that isn’t needed. In addition to cropping the images, it is also where you will really start to put the story together through the rhythm, the points of view, etc. You can also hire a videographer to do the greatest job for you.
Ultimately, good production quality is about making your video interesting so that more users get involved. You can’t get a bad video to rank on Google.
If you really want to show off your incredible video creation skills, learn how to stage your idea. Obviously, the more complex your idea, the more attention you will need to pay for the composition (instead of just filming a guy standing up talking about his product, but of course, you wouldn’t make a boring video like that, would you? ?). Storyboard is a way to preview your video before shooting so as not to waste time and helps you communicate your story in the most compelling way you can.
For the storyboard as a professional, you need to understand the composition and understand the composition, you must be familiar with the rule of thirds: This “guideline proposes that an image be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines and which important elements of the composition should be placed along these lines or their intersections. “When you follow these guidelines, it helps to create” more tension, energy, and interest in the composition than just centralizing the subject “. Ask Spielberg.
YouTube uses some specific criteria to measure the quality of your video. This is the same criteria that is used to rate your video. The main ones are:
- Video retention: How much of your video do people watch before they jump? The more they watch, the better it is.
- Comments: If your video generates a lot of comments, then the video is reaching a chord with people.
- Subscription fee: One of the best signs that shows that you have a high quality video is if people subscribe to your YouTube channel after watching it.
- Adding “watch later”: The number of people who add your video to the “watch later” list is also a good sign of how much it generates.
You can track this data on your YouTube review page.
Optimize your video for YouTube SEO
There are a few things to keep in mind when optimizing your YouTube video to get the best SEO ranking possible.
Whenever you upload an image to your website, it is generally a good practice to include your focus keyword in the image tag. Likewise, when you upload your video to YouTube, you must use your keyword in the video’s file name.
Your video title must be at least 5 words long so that you can include your target keyword within a longer sentence.
For example, this video called “Advanced SEO strategy that gets results” targets the keywords “Advanced SEO”.
Writing good descriptions is the most important part of increasing your SEO on YouTube.
When you write blog posts for your website, Google can track the post to assess the quality of the content. But search engines cannot watch videos. This means that they rely on the text of the description to get an idea of what the topic of the video is, what it covers and how deep it is.
And the more YouTube knows about your video and the keywords it covers, the better it can rank you for those keywords. Your video descriptions must be at least 200 words.
Here is an example of a 291 word description of an SEO video by Backlinko:
This helped rank video for number one for keywords like “infographic SEO strategy”.
Also, notice how the description above includes the link to the website at the top. Putting your link at the top of your description helps to maximize the number of clicks back to your site, which helps you to get more visitors, as well as to increase your SEO site.
Including the right tags can also help increase video ranking, although tags for YouTube videos tend to be less important than other factors like description.
When it comes to your tags, you must include some keywords about what your video is about. These tags can help your video to be discovered in the YouTube sidebar in the “related videos” section.
Encourage people to share and subscribe – YouTube SEO
Link building is still important when it comes to improving your Google rankings. Encouraging your YouTube video viewers to share your video with your friends shows Google that you’re producing something that people like.
YouTube also uses user experience signals to rate videos within the platform and weighs them heavily. So if people subscribe to your channel after viewing your video, chances are you’ve produced some quality content. Having people “like” your videos is another metric that measures the user experience, although this has less significance than the number of “subscribers”.
Create keyword-rich playlists – YouTube SEO
A great way to get more search traffic on YouTube is to group your videos into playlists. By creating keyword-rich playlists, you give YouTube a deeper level of understanding of your video.
Once you have at least 10 videos on your channel, you should group them into playlists. For example, here’s how “FitnessBlender” grouped your videos:
The tactics to obtain your high level of research are quite similar to the tactics you would use for a blog post. Creating links, connecting with the right people, and asking them to share your content, are important.
As you are sharing your video with an audience, it will help you to get a higher retention rate on your videos and a higher subscription rate, which will help to increase your rankings.
You can also post on high traffic sites in your niche and re-link your YouTube video within that publication, when appropriate. Links from highly authoritative sites in your field will let Google know that your video contains quality content.
The biggest thing that is different about how YouTube ranks its content compared to Google lies in the fact that search engines today are unable to crawl and analyze the quality of video content. Instead, they rely on video descriptions and user engagement factors to see how people respond.
As the Internet becomes increasingly saturated with content, our ability to process everything diminishes. So we respond to content that is easily digestible, video content and easier to digest than a long-standing blog post.
In fact, according to Cisco, 80% of Internet traffic will come from video by 2019. So getting your videos to stand out on YouTube and Google is the best way to adapt to these changes.