This SEO basics article aims to present some basic but very important SEO points.
Moving away from the traditional concept, we can say that SEO is the procedure of proving to Google that your page deserves to be well positioned in the searches.
In more technical words, it is the art of optimizing a website in order to improve its ranking in search engine results.
This result, however, does not happen overnight, it depends on a certain amount of time and effort.
Contrary to what many think, SEO is not just about placing keywords in certain places on the website and filling it with internal and external links. However, website optimization has increasingly become a complex and laborious technique.
This is because every day people are learning more about these mechanisms.
Its importance for each and every website became evident.
Books and courses have been launched by the thousands and, thus, with more sites competing in a technical way, that is, on an equal footing, Google’s algorithms are evolving to evaluate with more criteria the great avalanche of sites that appear every day .
It is the same thing that happens in a public contest: The more candidates and the better their level, the more difficult the tests need to be to efficiently separate the great from the good, the good from the average and the median from the mediocre.
The number of criteria used by Google is very large and a good part of them is a mystery never revealed.
Most of these criteria, however, are public and Google has always spoken of them openly.
Quality content added with a certain consistency is an important factor not only for search engines, but mainly for people who visit your site.
So, the better a website is for the general public, the better it will be in the eyes of Google.
SEO Basics (Basic Principles)
The text of any post must be at least 450 words and the keyword must be included:
– In the title;
– Heading headers (H1, H2 and H3);
– In the name and Alt of an image;
– Text with a density of at least 1%;
In addition, it is important that it appears at least once underlined or in bold.
Choosing the keyword
Keyword optimization is one of the most important factors in SEO to get the first bits of organic traffic to any website.
Below we will see some precious tips in this regard:
- Search on Google
On the Google website, type words related to your niche or article and check in the auto-complete which phrases are most searched for.
Google will give you some suggestions before you even finish typing the words.
Identify the most searched terms or expressions. One tip is to see which words are the most repeated in the results, as these are the words that are being searched the most.
- Google bottom of page suggestions
The suggestions at the bottom of the page are intended to offer those who are researching new alternatives in case they haven’t found exactly what they wanted.
This is a new search opportunity in addition to the one initially suggested by Google.
Here we see more exposed keywords, ready to be used.
By doing a good SEO job it is possible to greatly improve the position of a website in the search engines, but that alone is not enough. Many other factors are important and one of them refers to backlinks.
Backlinks grant your site authority over other sites, as long as they score well.
There is a direct relationship between the quality of the backlinks and the search rankings.
SEO or AdWords
Let’s look at some differences between using SEO strategies or Google AdWords.
SEO results start to appear after approximately six months to a year.
But, despite not giving quick results, SEO strategies are by far the most profitable way to get traffic.
This wait is very valid, because you won’t have to pay for clicks, as with AdWords.
The big difference, however, is that with sponsored links the return is immediate. You can segment by keyword, region, time, and you can find out which are the best words.
In AdWords you invest money to buy time, while in SEO you invest time so you don’t have to invest money.
But, as digital marketing gurus say, the best thing to do is use the two strategies together until you find your way to the stones.
Google Search Console
Google Search Console is the hub of the Webmaster, a free tool from Google that offers a lot of information about the website consulted.
In Google Search Console you can see the performance of the site with suggestions for solving problems, in addition to informing how many times each page appears in searches, etc.
After registering your site in Google Search Console you will have an open communication channel where you will be able to know exactly how Google sees your site .
It is also possible to add new pages so that search engines can find them more quickly, through the link:
I hope you enjoyed this SEO Basics article.
Title Tag Selection
You should not confuse the tag title with the tag, as they are not the same thing, but they work synergistically to promote your website’s page rank. It is a very important part of your website, since the title directs the search engine when indexing the pages of the website. When you are selecting the title tag of the website, you must include the main keywords and a description of the keyword to help the search engine interpret the content of your website.
The Meta Tags of the Site
Meta tags play a central role in the optimization process and can be described as the description or words that appear when website visitors see your link. Meta tags are the promotional part of your website, as they influence the internet user to click on the link to your website. It is also critical that you include the keyword and a description of the keywords in the tags