Having knowledge about SEO can make a difference for restaurant owners and an establishment’s website. We all know that, nowadays, having a good online presence is the first step to getting customers and improving contact with the public.
Through the internet, you can attract consumers who did not know the establishment, and who obtained information online.
More than that, you can build an image based on the content of the website. It will definitely make a difference in the customer’s relationship with your services.
It is for this reason, and for so many others, that knowing how to use SEO is an excellent idea for restaurant owners. If this is true, why aren’t all sites working with this technique?
In fact, many restaurant owners and managers are not familiar with the techniques of using SEO and therefore lose many chances of making their business more known and influential in the market.
If this is your case, or if you just want to improve your learning, we can help you!
Here, we have selected everything you need to know to start using these strategies in your business and beat the competition in the digital environment.
Understanding SEO as a restaurant owner
The first step for those who do not know this technique, is simply to understand what it is about. If you were lost until now, this is the time to clear your most basic doubts.
When a potential customer searches for restaurants on Google, many names are expected to appear on the screen. But which one will gain more prominence? Which will appear first?
These are things defined by SEO optimizations. They will help you plan your posts and the structure of your website so that you always appear among the first results of the search page.
This can be an excellent step towards gaining more visibility online. People will naturally pay more attention to the first results of their searches. It is easy to see how this can result in profit and popularity for your business.
The practical meaning of this is more or less the same as saying that when I search for “hamburger delivery”, one of the first references of the research will be Hamburgueria da Maria, for example. When this happens, anyone who does a search like this will have Hamburgueria da Maria as a reference in hamburger delivery. Consequently, more customers will get to know this business and understand why it is the best in its field.
Did you feel like getting your hands dirty? Here’s how!
What is the keyword?
When we think of SEO techniques for restaurant owners, we are considering a specific branch of the market. This is important so that the keywords used in your strategy are clearly defined.
You must associate only the relevant words according to your establishment. If you own a cafeteria, for example, it is useless to want to reach the top of the search terms with terms like pasta, salad.
You must choose words that express what you produce and offer to the public. In that case, hamburger, sandwich would be good words to attract your audience. Even more indicated is the use of larger expressions , such as hamburger delivery.
It is because of this list of products and terms that you must choose good keywords to use, before delving into SEO techniques for restaurant owners.
Tip : make a spreadsheet with all your choices and possibilities of use; this will help you to enrich your page more and more.
How to put these terms in written content?
Now that you’ve chosen the best terms, we can move on to the real goal of SEO techniques for restaurant owners: reaching out to potential customers by publishing content.
An excellent way to do this is through blog texts. They must be worked on in order to seek a good position on the Google page. You should think about the possible terms used when searching for a restaurant like yours.
So it is very important that you place all keywords in posts in a consistent and informative way. That way, you’ll be able to use the search pages to your advantage.
Imagine the modern consumer: he doesn’t want advertisements that get in the way of his daily life to try to sell something. This means that it relates better to so-called content marketing.
This is one of the main criteria of SEO: whether your content is useful or not for most of your visitors. The most important thing is that your page answers the questions of those who come to it.
Avoid advertising empty of information and opt for more creative and interesting posts. Contributing to the public’s daily life should be one of the main objectives of your page.
Extra tip: Have quality as the main objective, not just the size of your text. There are searches that point to Google’s preference for longer texts (around 500 words), but its focus should be on the relevance of the content.
What precautions to take?
To end this discussion, the precautions when employing SEO for restaurant owners must be well studied. They are the ones that will prevent a strategy from generating unsatisfactory results at the time of disclosure.
The text structure
First of all, you must pay close attention to grammar errors and lack of consistency in your texts. If found, these factors can end your chances of being among the first search engines, in addition to undermining your credibility with the public.
You should still add images and videos to your content. A text-only page does not generate effective engagement by most customers.
The combination of texts with other types of media helps to make your page more dynamic and more interactive. It is worth mentioning that Google usually gives more merit to posts that are easy to engage.
Finally, remember to produce concise and straightforward texts. This will allow a more dynamic reading by the public.
Dissemination of your content
Promote posts that employ SEO techniques. Visibility is one of the most decisive factors for better positions in Google searches.
It is clear that appearing in the first places can have an intimate relationship with the choice of keywords and the structure of the text, as we have already shown you. However, none of this works if you don’t encourage access by people. For this, nothing better than a well-known dissemination technique: mass sharing.
Rank your content by sharing posts on all social networks and in email lists, called newsletters. But care is essential here: BUILD your email list based on the interest of your visitors; don’t let your email marketing become a pile of spam.
Have you tried using any of these techniques? Don’t forget to leave your comment on our blog! We want to know more about your experiences and whether SEO techniques have already helped you in your business.
SEO basics: How to optimize your content for search engines
Search engine optimization (SEO) is a watchword that is quite popular across the marketing space. We all know search engines and how they work, but how many of us understand the basics of SEO?
There are so many different opinions on this subject, and several marketing experts have published some brilliant pieces that are worth it!
If you can book 30 to 45 minutes, we highly recommend checking out Neil Patel’s step-by-step guide on SEO. It is the perfect next step after reading this article.
But, in case you’re not very familiar with search engine optimization, I’ll provide a brief guide to introduce you to the subject.
SEO basics: What is SEO?
If you’re new to all of this, you’re probably wondering, what is SEO and why is it so important?
I think moz.com puts it the best: “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search results”.
The main point of search engine optimization is to rank better in search engines so that more people visit your site. Search engines, such as Google, Bing, Yahoo and others, have unique algorithms that determine the ranking level of a given website.
But the good news is that many of these determining factors are well known. Let’s start to divide them.
On-Page SEO x Off-Page SEO
One important thing to understand about search engine optimization is that most factors can be categorized as on-page or off-page .
In simple terms, on-page SEO consists of elements that are largely internally controlled or that exist on-the-page . Some on-page factors include focus keywords, site loading speed, meta descriptions and quality of content, to name a few.
These factors are, for the most part, within your control.
Off-page , on the other hand, consists of elements that are influenced externally. Off-page factors include reader engagement, social media sharing, and other publishers linked to your site.
If you are just starting out with search engine optimization, trying to integrate everything at once can be overwhelming, as there are many different factors to consider.
With that in mind, here is a short list of five of the most important SEO practices. If you make a point of starting to implement these SEO basics today, you will be on the right path to higher search engine rankings.
SEO Basics: The Big Five
Garbage, garbage out. Google is smarter than we generally believe; and you know when we’re producing bad content instead of great content. Always try to produce quality before doing anything else.
A Quick Site
This is where search engine optimization can get complicated. If you have poor hosting or a page that loads slowly, your ranking will suffer. The best way to solve this? Perform an audit on the site and determine if there are any technical SEO problems by dragging you down. I recommend using SEMRush, which provides a fantastic all-in-one audit tool.
Solid focus keywords
For each piece of content you create, keyword research is extremely important. Overall, you want to choose keywords that have a decent number of average monthly searches in low (average, worst case) competition. Google Adwords provides a basic keyword planning tool for free. Sign up today and start using it!
Well-Crafted Meta Tags
The meta description often neglected but are essential to the success of your SEO. Meta tags have a character limit of 300, so try to create relevant and compelling descriptions that are between 250 and 300 characters long. Oh, and remember to include your focus keyword!
Link, Links, Links!
Links help you establish authority. So, if you are linking to another publisher or including backlinks to part of your own content, this will increase your ranking by leaps and bounds. It also helps other publishers to connect with you.
You don’t have to be an SEO expert from the start. Instead, start with these basic SEO concepts.
With these five tips, you have more than enough to start creating the foundations that will help you rank your content on search engines over time.