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What’s better than an incredible SEO tool?

An incredible SEO tool that is  free.

See a list of the best free SEO tools that we use almost every day. And while it’s nice to have a large arsenal of tools at your side, it will be even more useful if you know how to wield them to their full potential. That’s why I’ve included some additional links and tips to help you get started.

So, leave this show on the road!

15. Wayback Machine

Machine Wayback example

Enter DeLorean, because we’re going back in time! The Wayback Machine  is the most complete historical archive on the Internet. This allows you to see how a website worked. This is a great investigation tool if you notice some strange traffic changes after updating your website and you don’t have a backup of your website available.

14. Keywordtool.io


This freemium tool   is great if you want something that is quick and simple to use to get a ton of keyword ideas. A unique aspect of this tool is that you can use it for Google, YouTube, Bing, Amazon and the App Store keywords. Keywordtool.io is especially useful for long tail keywords that will not appear on Google Keyword Planner, due to the low search volume.

Another very similar tool is  Ubersuggest .

13. Redirect Path

The redirect path  is a free Google Chrome extension that helps you discover HTTP header and redirect errors, so you can spend more time fixing problems instead of looking for them. This little plugin is more convenient when you are looking at just a few pages.

12. Structured data testing tool (SDTT)


Start the x-ray view. This next Google tool  is an easy-to-use way to examine the page’s layout code as well as the test layout ratings. All you have to do is provide the markup or website URL and continue!


Predicting your opponent’s future moves in chess correctly is essential for victory. The same has been said for traders in your industry. Knowing where your market is going gives traders a big advantage. Here,  Google Trends   can help you.

Google Trends shows changes in search volume for different topics, search terms and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it only makes sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding what topics they tend to.

10. GTMetrix


Manage how fast your page loading speeds can impact primarily SEO, as well as UX. GTMetrix is a tool to examine the loading speed of a page and diagnose opportunities for improvement, so you know how you can polish your site more. There are many other page speed tools, but GTMetrix is ​​a favorite of the office, because of its balance between being thorough and easy to use. Other tools you may find useful:   Pingdom and   Google PageSpeed ​​Insights.

9. Web Developer Toolbar


The  web developer toolbar  is a basic element during the technical phase of our SEO audits. Allows you to find or disable information from CSS, JavaScript, images, cookies and more.

8. Builtwith


Builtwith does what you might expect. It is a website profiler tool that tells you what technology was used to create the website. You can find out which CMS site the  Builtwith  (get it from?), What analytics have been implemented on the site, and more! It is a great tool for those who are doing the work of the SEO client.

7. Bing Webmaster Tools (BWT)


Often, the forgotten brother of Google Search Console,  Bing Webmaster Tools is a great way to take shelter about the functioning of your site on Bing, which hosts more than 20% of Internet search traffic. It also offers benefits in addition to Bing, providing information about crawling, indexing, optimizing keywords on the page, and other elements that can affect your performance on Google.

6. Google and Bing


As obvious as it may seem, it would be wrong not to include them. The Google and Bing search engines themselves are very useful SEO tools. The mastery of search engine functionality is part of SEO mastering. With some search magic, you can examine indexing and duplicate content, find content scrapers, check keyword rankings, analyze SERP listings and explore to publicize and link prospects.

5. Screaming Frog’s SEO Spider Tool

The  SEO Spider Tool is an amazing website crawler. With that, you can get critical data at each URL. Download and rotate it. After seeing all the data, you will have questions, which is why I have some resources ready for you:

4. Google keyword planner


Google Keyword Planner  is the  mud cream  of keyword research tools. Just give it a seed word, and keyword suggestions will start to come in, along with estimates for average monthly searches.

3. Moz


Moz  is a set of easy-to-use inbound marketing tools. Below are some of our favorite free Moz tools:

  • Open Site Explorer is a backlink analysis tool with useful metrics that approximate the link’s assets.
  • Moz Local (formerly Get Listed) allows you to see the status of a company’s local citations and is the first place you should go when starting local SEO on a website.
  • Mozbar is a browser toolbar that allows you to quickly get the main Moz resources for the page you are on.
  • SERP Overlay is part of Mozbar and shows OSE metrics in individual search results.

2. Google Search Console


Google Search Console is a must-have tool that helps you visualize how your site might appear in the search and teaches you how to influence different elements of appearance. It also provides crawl errors, Html improvement suggestions, and more.

1. Google Analytics


Chances are if you are reading this blog, you have used it or at least looked at  Google Analytics  before, then it shouldn’t be a surprise that this has reached the top of our list.

The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No tool provides data like Google Analytics and none of the aforementioned tools does a better job of providing data to help you understand the most important number – the bottom line.

Honorable Mentions

Of course, these are not the only tools we use; there are a multitude of options to use to improve your SEO. The tools work differently for person to person, so it’s best to find what works best for you. Here are some other tools to analyze:

  • Google Optimize is still in beta now, but if you have a chance to use it, it allows you to test your site’s variations to improve it.
  • CopyScape allows you to enter a URL and find out if there is duplicate content elsewhere on the web.
  • Firebug is a Firefox extension for web dev and technical SEO to help you inspect code elements, live code mockups in the browser, and more.
  • SEMrush shows data about paid and organic keywords and traffic. It is accessible through the SEObook and SEOQuake toolbars.
  • Google Alerts and  Talkwalker help you monitor the web for new mentions of your brand or highly desired keywords.

More free gifts

Are you still too hungry? Tons of great free SEO tools have been suggested to us, and while we haven’t used them extensively, we’d like to know if you’ve used them and which ones are your favorites. Here is the list:

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