SEO is short for Search Engine Optimization, here you will find the basics of SEO. It is a technique used by search engine professionals to bring a website to the top position in the search engine. A website is designed to create an online identity for a business. However, just creating a website is not enough to help a business succeed online. It is important to strengthen the site’s discoverability so that users can access it and can get more traffic. Although you can outsource the SEO project, it is good to know the basics of SEO. In this article, we will specify some of the SEO techniques or basics, which can be used to increase the ranking of a website.
Create unique and accurate page titles
You need to indicate page titles using title tags. This is important because a title tag indicates, users and search engines, the topic of the page’s content. If your web page is displayed in the search results, then the title tag text would be displayed in the first line of the results.
Use the “Description” meta tag
A meta description page page gives an idea, to Google, as well as other search engines, about the page. It gives an essence of the web page. Meta description tag can be a sentence or two or even a short paragraph. Using the content analysis section provided in Google’s webmaster tools, you can find out if your meta tag description is too short, long, or is showing up often.
Improve the URL structure
URLs that are not too complicated and are simple to understand can help you to convey information effectively. You can keep your site organized by creating descriptive categories and file names for documents on your site. This will result in better crawling on your documents. It will lead to friendly URLs and easy for those who want to link to your content. If you use long URLs it will only perplex the potential visitor.
Make it easier for users to navigate through your website:
Navigation is the most essential element that determines the success of a website. With easy navigation, visitors can easily find what they want on the site. This will increase repeat visits. Search engines won’t even know what content is important to the webmaster. Google also likes to know the role of a page on the global website.
Offer quality content:
Google, has always emphasized website owners to present quality content. The phrase “Content is the King” still applies today. You must use effective content to attract more visitors. The content must be unique, grammatically correct and convincing. Use quality content for the website, blog posts, social media, emails, etc. Providing unique and exclusive content to your visitors can help your website gain reputation. Its popularity through organic or word-of-mouth tinnitus very rarely comes without quality content.
SEO for Events: how to put your website at the top of searches
When you need to research something, what is the first thing that comes to mind? I’m sure it’s not a visit to the library, but a quick search on the digital guru, Google . With event participants this is no different, when they want to look for professional courses, ballads, concerts or any type of event, they turn to search engines.
Every time a search is carried out on search engines, their engines scan quickly behind the sites so that the most relevant ones appear on the results page with their due priority. The more optimized your event page, also called a hotsite, the easier it will be read by search engines and the greater the chances of it appearing at the top of the results page.
There is a perception among Internet users that the results at the top of searches are the most useful and accurate. Over 60% of clicks go to sites that appear in the top three positions on any search results page. Therefore, there is no doubt that your event needs to be among those results to attract more clicks and sell more tickets.
That’s where Search Engine Optimization , or SEO, comes in, which sounds complex if you’re not familiar with the way search engines work. You may even think that it is a “nerd thing” that needs to be outsourced, but in fact the basics of SEO are easy and everyone can master.
Now that you know the importance of having a website optimized for SEO, here are simple optimization tips to implement on your hotsite and let more people discover your event.
1. Prying is necessary
I suggest starting with a search on keywords that are related to the theme of your event. To do this, simulate a Google search, as if you were a participant. If your event is a digital marketing course for example, do a Google search for ‘digital marketing course’ and analyze the sites that appear at the top of the results. See what they are doing right, how many times the keyword ‘digital marketing’ appears on the site, which other related word appears frequently and whether they have a blog containing “seasoned” posts with related keywords.
2. How about a little help?
Count on the help of a keyword research tool to understand the relevance of keywords related to the theme of your event. The tools indicate which keywords are being searched most on Google, so you choose the most relevant ones to fill the description of your event’s hotsite. Some tools are free, such as: Google Keyword Planer , Ubersuggest, Wordstream . Using keywords with a greater number of searches in the description, your event will be more likely to appear in the results of related searches and attract more interested people to buy your tickets and subscriptions.
3. More is really better
Now that you know which keywords to use, you can create your event. Choose an online event management platform that generates a free and preferably self-service hotsite like Eventbrite , so that you can enter the desired description yourself and make changes quickly without having to depend on third parties. Here are the guidelines that cannot be missing from your description:
A) The text must contain at least 200 words, if it can reach 500 even better.
B) Include a special text, in addition to essential information such as agenda, speakers, DJ line-up, to convince readers to participate in the event. This text must be unpublished on the web, rich in details and contain the chosen keywords.
C) Repeat the name of the event several times in the description along with the terms ‘tickets’ or ‘registration’. For example: Registration for Online Marketing Course. But be careful not to repeat more than once every 50 words.
4. Favorable URL
The URL of the hotsite also influences the positioning of searches, so it is best to create your event on an online event management platform that has a customizable and SEO-friendly URL.
At Eventbrite, for example, for every event created, a hotsite is generated free of charge with an appropriate URL for the search engines to read. It is also customizable, that is, organizers can edit the link with relevant keywords, seeking to further leverage the hotsite’s positioning in the search results.
As the URL and hotsite of Eventbrite events are favorable for SEO, all those published on the platform are likely to appear at the top of the results and receive more clicks from participants who search the web with the keywords related to your event.
5. Account authority
Domain Authority is a score from the online universe that indicates the ranking of the site with search engines. The more optimized the site is for SEO, the search engines will read it more easily and it will appear at the top of searches.
Eventbrite’s domain authority is 96 out of 100 and according to the main SEO tool in the market, OpenSiteExplorer , no other online event platform has a higher ranking than this.
The hotsite of events published on the platform has the Eventbrite domain eg: www.eventbrite.com.br/e/curso-de-marketing-online, this means that they inherit this same power of authority that is surely recognized by search engines. That is why the Eventbrite events hotsite is automatically super friendly to SEO and is more likely to appear at the top of search results even before receiving the optimizations indicated here.
There are millions of events around the world managed on our platform and in order to help our organizers to attract more clicks to their events page and sell more tickets and subscriptions, we invested a lot in technology to increasingly improve the positioning of hotsites in search results.