Action guide for basic SEO positioning
Basic SEO positioning for your website. Minimum issues explained in a simple way so that Google begins to take you into account. Basic SEO.
When we talk about basic SEO we are referring to those questions, configurations, and minimum ways of doing, to start doing our SEO on-page well.
That we appear on the first page of Google will depend on more SEO and other practices, but at least the search engines will begin to take us into account.
H1, H2, H3 text labels …
Heading tags serve to highlight and structure.
They are the headlines and key points that enunciate the following content.
They organize and structure content to make it easier for users to scan, and they stress Google’s position.
H1, H2 and H3 are the usual ones, h4, h5, h6 are not used as much.
To get to a level of structural depth from the H1 title to a subtitle of 6 H6 levels in the same content, we will have to have a very long and specific article.
The most important is H1, all web pages and articles must have a title. Google likes that there is only one H1 per page and several H2s, as many as necessary.
H2 would serve as sections of an index, this Google uses to analyze the context and understand the topic.
Google uses sitelinks, which are links that appear after doing a search, below the description on the Web. It will take them from your titles and headings.
Use an index with your H2, with links to move within the same page.
Bold and italics also score but little. It is used above all so that the reader can scan the text looking at the bold and know what it is and where the important thing is.
Links for Basic SEO
Another essential for SEO basic for your website are the links.
First of all, know that one link is more relevant than another, depending on where it is located within the same web page .
Google scores a link on an important site more than one page. The link that would be worth less than is the one in the footer.
Internal links score a lot, complement and extend the content, make links to other pages and their H1 with the name of the link as a keyword or at least as contextualized as possible.
The weight of external links depends on the weight of the link. The origin of the link is vital. Prioritize the quality of the links, the quantity is not relevant without quality.
An old link weighs more than a new one. Achieving them continuously over time also scores more than hitting them all at once.
The exchange of links or convenience links are not bad, unless 90% of your links are of this type, Google will quickly take it into account and consider them as not genuine.
The diversity of the links is valued, better 20 links from 20 sites, than 40 from a single website.
Images and videos with links score little or nothing, use text to link.
The context. The link must be surrounded by the same theme, logical coherence is a differential value, it positions better.
Use if you can, from 2 to 4 internal and external links in each article of your blog.
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Generate quality content and interest for the user.
Some say content is King, others say content is the kingdom and the real King is the customer.
Both are true, content is the King of positioning for Google, but it would not be without the user, who is the one who validates it with their visits, likes or sharing it.
What is certain is that Google says that the content has to be useful, interesting and irresistible.
Textually it says: The most interesting websites will gain recognition on their own naturally thanks to their content.
Also that the content is the most important factor to consider the position that the website occupies with respect to its competitors.
(Content is everything, not just articles, it’s video, image, text, etc.)
It is better to make interesting content that is shared, than to start a link building campaign. If you can do both, but if not, create content and the link building comes alone.
So we must create focused content with the characteristics that your users like. You can generate epic content, but if it is not interesting for your user it will not be shared, nor will it be scored and you will lose future visits.
New and genuine content, it is not worth spending time cutting and pasting or refounding several articles in one, Google will end up knowing or intuiting it. Don’t ask me how he does it, but he does.
Write about the same themes that work for your competition and that take the top positions, improving it but in your own handwriting.
Choose a publication frequency and be consistent. Seek to link to other articles on your own blog that complement the content.
Images and Basic SEO Onpage
The most important thing to achieve with an image, from an SEO point of view is to ensure that it does not penalize us.
The first thing is that they must be unique, if you upload your image to the Google image search engine and it returns the same matching image on other websites, you probably have duplicate content there.
If you use bank images, resize it, position it, zoom it, you can flip it or reflect it, any change until Google Images says it doesn’t find any matches
The name of the image file must be contextual with the subject of the header or subheading, not using the typical DSC_00045.jpg
Name it with a keyword. Give him an alternative text so that people with vision disabilities and Google itself understand what the image is about.
Do not use characters, without accents or signs. Separate the words with hyphens. Using the BMP, GIF, JPG, PNG, tiff, raw, etc. formats are not convenient due to the weight they carry.
Fill in the Title Tag field on all images to again inform Google about the image.
The long description is a URL to another page that talks about that image. It is not usually used.
Give a dimension to the image equal to the actual size to be displayed, if your website shows the images at 970px wide, don’t upload the image at 1024px.
It will not be shown at that size because your website will reduce it, but without change it will continue to have the same file weight with the consequent slowdown in image loading.
Compress the images or lower the quality with Photoshop and / or Tinypng.com , or any plugin you install if you use WordPress.
Have a sitemap only for images, or that a list of images appears in the single sitemap.
Save all the images in a single directory, inside a specific folder and not distributed by folders on your server.
Website structure in basic SEO positioning for your website
It is the organization of the content if we start from an initial menu the rest of the content must be structured so that each site is consistent with each other.
If we have 2 very different categories, these should not be linked, that is, do not put a link so that they can be visited, they would be links out of context.
On the other hand, if all our pages are at the same level, which one contains the most relevant information?
The same thing happens to Google, it does not detect it and it probably will not show you in the results in an advantageous way over your well-structured competition.
Include breadcrumbs or breadcrumbs on our pages, always advisable but really effective when we have more than 3 levels of structure.
Having a sitemap for users if your website is very extensive, and another sitemap.xml for Google, which is nothing more than a listing of website URLs.
The URL is the address of the page and we have to create it so that it is easily remembered, it must contain the keyword that we are working on for that page and everything to help users and make search engines happy.
URLs themselves are a factor that counts for positioning.
It should not be very long so that Google does not shorten it in the results and can be easily remembered with a glance.
If the URL matches the keyword and is also in the title, it will be shown in bold. Avoid the use of complicated symbols, numbers and characters, the Url has to be descriptive.
Do not change an Url without having made a 301 redirection from the old to the new Url.
Discard “ñ” accents, underscores, etc. It is better that the words are separated with hyphens.
Avoid errors 404. If we have Urls with several sections, such as: www.business.com / category / service / main
and we delete some piece of the url like: / main, that the rest of the url takes us somewhere, or we do a redirect or create that page.
Meta tag Description
The meta description is a short description of the page. It is not visible on the website itself and is only shown in the search engine.
First of all, the meta tag title is not good for positioning. It is used to attract attention if by writing it we convince the user that the content of the page is of interest to them.
Especially the meta tag title increases your CTR, once you appear in Google you can get more clicks and this is an SEO factor that counts for Google.
As much as you can, write for people not for search engine robots, because they will not take into account the content.
We will place the keyword of the page, which will also be in the title and in the URL, at the beginning of the writing, so that it is shown in bold.
Consequently we will be highlighting the text to attract the user who scans the results when they search on Google.
You must also write in a coherent way, that the content of the description is in accordance with the theme of the page so as not to disappoint the user.
To ensure consistency with Google, we can place in the first paragraph of the page the same content that we have used for the meta description.
Between 135 and 150 characters in length is optimal, if it is very short Google can complete it and if it is very long it shortens it, also if it is set to the maximum it may shorten it to include a date.
According to Google, it should be: Easy, simple, direct and with a CTA included.
Finally, meta descriptions accept metadata and Google can restructure the content to show it in a different way.
Title tags appear on multiple sites, in the Google search engine, in a browser tab, etc.
The title must match the users’ searches, as your title matches the Google search, it will show it in bold and we will draw attention to attract the user.
The length of the titles is quite flexible and depends on each case, but take into account a maximum of about 70 characters.
To be sure that Google does not cut the title, use between 50 and 60 characters and around 10 words.
If the title is too short, Google may not show it and randomly extract part of the text from the page to use it as a title.
It should contain a keyword, maximum 2, if we do keyword stuffing and we optimize the title, Google will not like it.
Each page of your website should have a unique title, only one term per page so as not to spread the force among several pages.
It can happen when in the Home we talk about ourselves, we create a title with the company name and the service, and then on the service page we include the service in the title again.
The important word within the title should be on the left, it is the case of a product that we will put on the left and then the brand.
Be careful with the characters in the title that are not considered as content, they are said to catch the user’s attention, it’s true, but a good title too.
Improve loading speed
Another historical in the Basic SEO Positioning for your website and that has been weighted as a determining factor is the loading speed of your website, today it has increased that importance as an SEO factor in the mobile version.
Google will give you the results of the analysis and displaying the recommended options, you will see what to do and how to do it.
Achieving 100% is almost impossible, so work this extreme but without getting overwhelmed.
Worry if your website loads very slowly, Google likes it to do it in less than 2 seconds. It also advises you on how to improve.
In this case, it proposes that the cache of the browser be better used so that I do not have to load certain elements such as still images that do not change from my web server.
Main and related keywords
Use the main keyword in addition to where we have suggested in previous points, at the beginning of the wording, within the first 100 words, the sooner the better.
As for the frequency of repetition of the main keyword, it should appear in your text around 1% if they are short articles, and 5 to 6 times in long articles of 2,000 or more words.
Do some good research to use a primary keyword that answers questions from your users and target audience.
You can also include other related long-tail keywords, synonyms that give the text semantic richness .
You enter your main keyword and it returns you variants in the form of a question, with prepositions and ordered alphabetically.
These variants also use them in titles and subtitles to achieve semantic latency indexing, that is, keywords related to your main keyword.
Use Google’s structured data markup wizard, this action segments each part of your article making it very easy for search engines.
Doing SEO is a compendium of actions, each of them alone is not worth much or sometimes nothing. But as you add actions, these together score more than separately.
There are no miracles to appear consistently and consistently on the first page of Google. Only the work of small actions, and time.
Special mention for the content you generate. If it’s aligned with your target audience, you have eye-catching headlines and the texts are easily scannable, you’ve come a long way, and all other SEO actions will bring you bigger and faster results.
You need to pay attention to small details on a daily basis and once you have them internalized you will forget about them. It will be time to move up a level in your SEO strategy.
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