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This basic SEO guide is a model with the essential elements that web content that we create for our page or blog must-have.

A  free tutorial to optimize web content and improve its positioning step by step, with a simple audit of all the key elements that must be included in the articles.

When writing web content, you must include and take into account a series of basic SEO elements to inform search engines and improve your ranking. These key concepts, which clients and friends frequently ask me about, help organize and structure information, making it easier to access and read.

This is the reason why I have produced this basic SEO guide for SMEs and businesses; a step-by-step tutorial to improve the positioning of your web content without the need for great technical knowledge.

Before getting started with the guide, you may want to discover in a  10-step video on how to optimize your web content with various basic SEO elements.

Basic SEO structure for web content

Understanding The Connection Between Website Structure And SEO

These are the elements that you must analyze and optimize in your content to improve its positioning. As an example I have used the SEO aspects of this same article:

Main keyword or keyword

The Importance Of Keyword Research For SEO | ZAG Interactive

Basic SEO. It must always be unique for each item, category, or tag, never repeat them between these items. In this case, the article is a basic tutorial with all the main SEO elements that all web content should have and has never been used on any other page.

Secondary keyword

Web content. It is recommended to include a second related keyword to complement the content, and in this case, the complementary keyword helps to position the main one by having a direct semantic relationship ( Basic SEO Guide for web content) and they can even function as a long tail keyword (specific). Also, use it in other SEO elements like headings (look at the second h2), title, bold or descriptions.

Page title (meta title)

The Global Search for Education: What Meta-Learning? | Education World

Basic SEO guide to optimized web content . Between 40 and 65 characters, it is the one that will show the fragment of the search results page ( SERP ). Include the keyword as far to the left as possible

H1 header

Basic SEO , free guide to optimize web content . Different from the title and that extends the content offered by the post. It is recommended to only use one h1 on each page, and repeat from h2. Also put the keyword to the left of the sentence.

Description (meta description)

Basic SEO elements for web content. Optimize the structure of your articles with a guide to key concepts to position your blog. Up to 155 characters.

It is the key element to attract the user’s attention and the one that will determine that you click on our link if it correctly describes the internal content and solves the need of the reader.

It does not rank directly, but if it manages to attract clicks and the content is good enough to retain the user, it will be a key element to continue rising positions.

Permanent URL

Use friendly permalinks (separated-by-hyphens), that include the keyword and are as short as possible (example: brunoramos.es/ guia-seo-basico /)

Keyword in the first paragraph

«This basic SEO guide …» It is essential to include it as the main premise that will be described in the body of the text. Check it in bold to highlight it and that the trackers take it into account.


Repeats the keyword between 1 and 1.5% with wide variety and related meaning (synonyms, plurals, antonyms) and bold some of them throughout the body of the text. As for the extension, do not force it, write what is necessary to explain the topic, but always try to exceed 300 words. For reference, a full text like this can reach 1700 words.


Structure the information with sections that include the keyword, maintaining a hierarchy with h2, h3, h4 etc. As a tip, plant them in the text along with the keywords before you start writing, and you’ll have a guide to developing the content in parts. You will maintain consistency and avoid leaving the script.

Internal and external links:

It offers related content that helps complement the information in the article. In this case, I can give you a few content ideas for corporate blogging.


Always add a photo, including the keyword in the alt text and in the title. Look for images that attract attention and that represent the content. Introduce them throughout the content to illustrate and lighten the reading. Adjust its dimensions to the exact size, and compress them to the maximum so that they weigh little (you can use this image compressor online ).


It provides added value with its own audiovisual content or that serves to explain complementary details. It helps introduce the content to the reader and encourages them to read the rest of the content. In addition, it increases the permanence on the page and promotes its virality. Now you will understand why I have put the video at the beginning of the article.

Social content

Top 9 Benefits of Social Media for Your Business

Complement the web content with your social media posts that expand the information or serve as an example. If you continue reading the steps to prepare the web content, you will know how much time it took me only to elaborate and optimize the main basic SEO elements .

As you can see, with only 13 basic SEO elements it is possible to optimize the content you write to position the articles on your website or blog.

Create and optimize web content

How To Create A Website In 1 Hour At Minimum Cost With Zero Coding ...

Before writing blog articles and the elements of basic SEO , you have to follow a routine to elaborate and structure the information that we will later capture in our blog post.

Below I detail the steps I have followed to optimize this article to facilitate its positioning in the search engines.

Use the Google Adwords or Mangools keyword planner to find complementary keyword ideas for your text. For example, for this basic SEO tutorial I have used: writing blog articles, web content, SEO Guide, and optimizing web content. On the other hand, I have alternated the guide word with the tutorial , both to offer a greater variety of keywords and to get more organic traffic and not saturate the text with the same word.

Keyword competition

Search for keywords with a relatively high monthly search volume (100-500) and average competition. If you are starting, it is easier to position long tail (specific) keywords and go to the more generic ones as your website gains authority. In this case, basic SEO has 50 monthly searches and average competition, as well as web content . In this case, the article is presented as a recurring tutorial for entrepreneurs, SMEs and businesses that manage their own online supports, so that positioning is relegated to the background of the strategy.

Write several titles

Use h2 onwards and descriptions with the main and secondary keyword. Rewrite SEO texts to provide maximum information and use all available characters .

Use an SEO character counter to help you or the same WordPress SEO plugin. In this case, I made variations such as SEO guide for web content, SEO basic elements for web content, basic SEO, a free guide to optimize web content, or  Guide to web content for SEO.

Choosing one or the other option will depend on your strategy, the search for keywords, their analysis and their development in the content.

Structure content with headings

h2, h3 or h4, depending on the depth level of the content.

It is not necessary to go beyond h2 or h3, as long as the information is well structured and maintains the same level of information. Include the main and secondary keywords, and avoid excessively long phrases (7 or 8 at most).

The idea of ​​this post was to offer a tutorial on elements and their description, and this routine to serve as an example of how to start working. Later, you could include a third section with HTML5 code tips and tricks, or even write a post exclusively for it.

Internal Linking — SEO Best Practices 2020 - Moz

Use them to link to related content of the same category , as long as it is relevant and useful to the user.

For low-quality external links, affiliates or toxic websites use the attribute rel="nofollow"to not transfer authority and that Google does not take them into account.

Always open the links in a new window to keep the landing page active and make it easier for the user to return to it later. It is important not to include too many links so as not to divert attention, and use keywords to insert them (see the link in the “Internal and external links” section of the guide: clearly identify the content and use important keywords as blog content ).

This tutorial and work routine of the elements of basic SEO will help you get started in optimizing web content to improve positioning and internal structure, and if you found it useful and interesting, share it in your profiles on social networks!

Like everything on the Internet, permanent updating is important to be aware of the news and changes that affect SEO and content strategies, so I recommend not obsessing about it.

Focus on developing high-quality content for your users that encourages the conversion of your goals, and if you need more help, don’t hesitate to subscribe to the blog in the form in the right column;).

And if you want to learn more about web positioning, I have been preparing this free SEO course for a few months, where I am publishing classes to start from scratch, which you can complement with this SEO optimization practical case in which I explain step by step how I recovered an undervalued website on Google

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