Often when you talk about SEO, you often talk about too long deadlines in time to get results and it’s true.
Organic web positioning, that is, in SEO, the results of the actions carried out are usually seen after a time applied.
It is true that if the change is very evident for the better, the effects of an action can be seen in less time, but, in general, the results usually occur in the medium and long term.
In fact, it is very common that after performing a SEO audit of a website, seeing the errors and correcting the results take time to arrive.
Personally, I have come across cases in which the relevant SEO modifications have been made and the results have not been seen until the sixth month.
Therefore, and as they say, SEO web positioning is a branch of marketing that requires maturation and time to see its effects.
However, I am aware that most people (including myself) do not have the patience/time to lose and we want to get results as soon as possible to position our website first on Google.
For all this, in today’s post I am going to teach you 6 basic SEO Tricks that will improve the web positioning of your website as soon as possible.
Let’s go with it!
Trick 1: Implement Schema (the more the better) on your website
The data structured by means of the standard Schema are becoming more important every day within the web positioning.
Keep in mind, that this is the way that Google has to know the key information of your web page with a simple glance at the web code that is implemented.
In other words, thanks to structured data, you give Google key information about your website and this makes the search engine save resources when it comes to crawling your website, which rewards its search results.
Therefore, do not miss this simple opportunity to improve your SEO positioning since implementing structured data is very simple and its benefits are evident.
In fact, if you use WordPress it will be as simple as installing a plugin and that’s it.
If you don’t know which one to use, I recommend the WordPress WP Schema Pro plugin, which is the one I use myself and that you can configure with the help of this tutorial.
Trick 2: Use strategic post at home
Another of the great tricks that you can quickly use to improve the web positioning of X sections of your website will be to link your post or main content from the home page.
For example, imagine that you have a post or a key page that you want to position for business reasons and you cannot get it to scale in Google rankings.
Well, in that case you will only have to link said page / post from the home page so that this specific page gains internal authority within your web page.
Keep in mind that the home page of your website is generally the most important page on your website since it is the page that receives the most internal and external links.
For this reason, being the strongest page of your entire web page, every link that comes from the home page will receive greater strength than the rest.
So if you want to position something specific within your website, the best thing to do is create a link from home to your internal website. You will see the results in a few days.
TIP: Study well the links that come from your home. This does not consist in linking everything from it, but in linking the most important.
Trick 3: Update all your content
The “freshness” effect in SEO is 100% proven. That is, if you update a content, generally, within a few days it will improve your web positioning.
This content update is commonly known in SEO as “freshness” and it has all the logic to improve your web positioning.
What will best solve a user’s question? A post that hasn’t been updated for two years or one that has been updated in the last month? Correct, the second will generally help the user more or at least Google understands it that way.
Google understands that live, fresh and updated content will offer a better response to user problems and therefore prioritizes pages that have been recently updated in its search results.
Therefore, if you want to see a rapid SEO improvement of your website, I recommend that you update all the contents of your portal and the effects of this action will be seen in a few days.
You will not have to write everything again, it will be enough to add 2 or 3 new paragraphs to each page for Google to see and detect changes in the portal:
TIP: Don’t bother changing the update date, that trick no longer works for Google. It will only help you to see new content when it crawls your website with its bots.
Trick 4: Make use of the breadcrumbs
Breadcrumbs or “breadcrumbs” are one of the least popular SEO elements. However, these ” breadcrumbs” can help improve your web positioning quickly.
On the one hand, they will improve the user experience since with breadcrumbs the user will always have a road map of where they are to not get lost and a button to go back in case of loss.
On the other hand (and as long as your web architecture and URL syntax is correct) breadcrumbs will help redistribute internal link juice or Pagerank across your entire web page automatically. This is what’s really interesting.
With breadcrumbs you will optimize the internal linking of your web page automatically and you will ensure that all the power or “pagerank” achieved through web pages that link to yours is distributed throughout your web page in an optimal way.
Therefore, breadcrumbs will maximize all your resources to the maximum without having to get new external links for your website.
Trick 5: Use reclosures in key areas to improve rebound
SEO is increasingly dependent on user experience (better known as UX). That is, it is no longer enough that you have links, a perfect SEO Onpage and respond to the user’s intention.
Now you will also have to know what the behavior of your users is in order to improve the bounce rate, the number of page views, or the interaction of users with your website.
For this reason, the best thing you can do to get to know your users is to spy on them using heat maps and similar tools.
With these tools you will know in which part of your web page the users leave you so that before that happens you send them a capture pop-up, impact them with an action that renews their interest in your web page, etc.
In this way, you will improve the user experience metrics.
This can only be done through a study of the behavior of your users. Believe me, if you manage to understand them you will get great results in your web positioning.
Trick 6: Improve your Above The Fold
It is known as “Above The Fold” to all the content that appears at a first glance (either on mobile or desktop) without scrolling.
That is, it will be the first thing that the user and Google see when they analyze a web page and therefore it is necessary to show key aspects in it and optimize it with the following tricks:
- Make sure the Above the Fold takes little time to load. The rest of the website can be loaded later but the Above the Fold should be loaded as soon as possible.
- In Above the Fold you should include SEO keywords such as the optimized H1 or title and your main keyword.
- In this Above the Fold, in order not to create rejection to the user, you must show them that you have the solution to your problem using copy and SEO persuasion techniques.
- Try to avoid as much as possible that the first thing the user sees in Abo the Fold is an image (as it happens in blogs) since it takes away space from the text and is really not good for SEO or the user.
As you have seen throughout the post, optimizing part of the SEO of a web page is relatively simple if you want to achieve results in a very short space of time.
However, a well-done SEO requires many more factors since as I have mentioned at the beginning of all SEO is slow.
However, I am sure that if you follow these tricks you will improve your web positioning quickly and easily by touching 4 things and in a short space of time.
These 6 tricks will be a good starting point to improve your organic web positioning while gradually improving the overall SEO of your site with links, SEO Onpage, WPO, etc.
So what are you waiting for to apply these tricks?
SEO guide to image optimization for marketing managers
When talking about the great importance of content in an SEO strategy, the tendency is to focus on the purely textual, and many times the existence of other types of content, such as images, is overlooked, which can generate a significant volume of traffic from search engines to your website.
The universal search of Google often includes images on the results page ( SERP of the English Search Engine Result Page ), and in many cases, these appear at the top, interspersed among the top search results. Therefore, it is not a trivial matter, since it can facilitate the fact that our website is found and visited.
We already saw in a previous article some basic concepts of search engine positioning. In this case, I am going to be more specific, focusing on the images and a series of factors that you must take into account to get the most out of them.
Image file weight
It is basic and essential that you optimize the weight of the images before uploading them to your server since it will affect the loading time of the page in which you have inserted that image. This weight will depend on the dimensions of the image (try not to exceed 1280px) and it is quality. You should try to compress the image as much as possible, but without losing excessive quality. Find the balance between weight and quality. You have programs like RIOT or online tools like Web Resizer that you can use for this purpose.
Choose the appropriate image format, according to your needs:
- JPEG ( Joint Photographic Experts Group ): the most widespread and recommended for photographs.
- GIF ( Graphics Interchange Format ): supports a maximum of 256 colors, hence it is not appropriate for photographs, but it is suitable for simple images with flat colors and for animations. It also supports transparencies.
- PNG ( Portable Network Graphics ):
- PNG8: very similar to GIF, since it is limited to 256 colors and, like it, it is indicated for logos, flat color graphics, etc.
- PNG24: offers much more quality than the previous one, since its color limit is 16.7 million and it supports alpha channels for transparency. The weight of the file, therefore, will be greater. It is recommended for photographs that require transparency.
Once you’ve chosen the format, don’t forget to save the image at a resolution of 72dpi (pixels per inch).
A suitable name in the image file offers clues to Google about the content of the image. Try that this name contains the keyword that you want to position and is a good description of what is represented in the image. Be concise, use lowercase letters, don’t use accents or special symbols, and separate the words with hyphens.
Whenever possible, try to use images made by you. Google likes original content and it is easier for an image to climb positions in search results being unique, than if it is a copy of the hundreds of thousands that exist. If you add quality and attention to this, it will be more likely to be shared and linked, which will help add relevance and popularity.
As they are images that you have generated by your own means, it is interesting that you protect them with a Creative Commons license. In this way, you allow them to be disseminated but acknowledging your authorship, which can translate into an increase in inbound links.
Text in the image
Do not insert text that you consider important in the images themselves, since neither the search engines nor those users who present some type of visual disability or connection problems will be able to access that content.
Exif data ( Exchangeable image file format ) is a specification for image file formats used by digital cameras that adds metadata with information about the configuration, model, and brand of the camera with which the photograph was obtained, as well as the date, time and location. Deleting this information may slightly reduce the weight of your image, however, although search engines are not using it, it is not ruled out for the future and maybe one more element to increase relevance.
Alternative text ( ALT )
Each image must have its corresponding alternative text. It is not only useful for search engines, but also for users with vision problems. Also, it is the text that will appear on the screen if, for some reason (slow connection, an error, use of screen reader), the image is not displayed. You should include some appropriate keyword related to the image.
Represents the image title and you can use it to include some keywords. Also, if you specify this attribute, the content will appear when you hover over the image.
Let’s go back to the example, now with the title attribute :
<img title="Zapatilla deportiva para hombre Pegasus 31 Azul de Nike" alt="Imagen frontal de la zapatilla deportiva para hombre Pegasus 31 Azul de Nike" src="http://www.dominio.com/imagenes/zapatilla-deportiva-hombre-pegasus-31-azul-nike.jpg" />
It allows you to add long descriptions to your images, which you can take advantage of to incorporate keywords that you want to position and offer more information to search engines about the image.
As you can see in the following example, the longdesc attribute does not directly include the description but the URL of the page it is on:
<img title="Zapatilla deportiva para hombre Pegasus 31 Azul de Nike" alt="Imagen frontal de la zapatilla deportiva para hombre Pegasus 31 Azul de Nike" src="http://www.dominio.com/imagenes/zapatilla-deportiva-hombre-pegasus-31-azul-nike.jpg" longdesc="http://www.dominio.com/acerca-de-zapatilla-deportiva-hombre-pegasus-31-azul-nike" />
It is a good complement to the ALT attribute ; however, its use is not frequent and it is limited to images that, due to their complexity, require more information to be adequately described.
By providing the dimensions of the image you will reduce the loading time of the page since, in this way, the browser will know in advance what is the space that it has to reserve without having to wait for it to finish showing and can continue loading the rest of the page.
<img title="Zapatilla deportiva para hombre Pegasus 31 Azul de Nike" alt="Imagen frontal de la zapatilla deportiva para hombre Pegasus 31 Azul de Nike" src="http://www.dominio.com/imagenes/zapatilla-deportiva-hombre-pegasus-31-azul-nike.jpg" width="400" height="300" />
Caption or caption
You can take advantage of the caption by incorporating additional descriptive information under the images, as it will be very useful to search engines to relate them to the content. You can do this by using the HTML5 <figcaption> tag
Continuing with the previous example:
<figure> <img title="Zapatilla deportiva para hombre Pegasus 31 Azul de Nike" alt="Imagen frontal de la zapatilla deportiva para hombre Pegasus 31 Azul de Nike" src="http://www.dominio.com/imagenes/zapatilla-deportiva-hombre-pegasus-31-azul-nike.jpg" width="400" height="300" /> <figcaption>La zapatilla deportiva Pegasus 31 incorpora una amortiguación suave que la hace ideal para pistas de tierra y asfalto.</figcaption> </figure>
It is important that the content that surrounds the image is related and contains keywords that are consistent with it, otherwise, it will make it less relevant to search engines. Take advantage of the titles (H1, H2, H3, etc) and the boldface on the page to highlight keywords associated with the image. In this sense, I recommend that you take a look at our selection of free SEO tools , since you can find some very interesting ones for working with keywords, as well as for analyzing and diagnosing the state of your page.
If you use links that point directly to the images, it is a good practice to try to include keywords in the link text (or anchor text ) because it will provide more information to the search engine about the content you want to show the user. Therefore, avoid texts such as “See image” and use more complete and descriptive expressions such as “See front detail of the new Nike Pegasus sneaker”. Of course, always look for synonyms and natural constructions that add value to the user, in order to avoid the excessive use of keywords (or keyword stuffing ) that is penalized by Google.
Image location on page
Try to place the images that you consider most relevant to your keywords in the upper half of the page, since Google will consider them more important than those at the bottom.
Reuse of images
The fact of using the same image on different pages is going to make Google understand that this image is more important, which will translate into an increase in its relevance.
If you want to increase the visibility of your images, you need external links that point directly to them. This is recommended because Google takes into account the traffic it generates to give it a certain importance, which will affect its positioning. You can use different social networks like Pinterest, Instagram, Flickr, Twitter or Facebook to get quality direct links.
More and more efforts are being made to make search engines more “intelligent” and respond with more precise results to user queries. This is where Schema microdata comes in, which is a set of extra tags that you can add to HTML elements to indicate to search engines, in a more specific way, what is their content, their semantic load. In this way, the search engine will be able to better understand the content and structure of your web page. Starting from the example we are working with, you could complete it like this:
<figure itemscope itemtype="http://schema.org/ImageObject"> <img itemprop="contentURL" src="http://www.dominio.com/imagenes/zapatilla-deportiva-hombre-pegasus-31-azul-nike.jpg" alt="Imagen frontal de la zapatilla deportiva para hombre Pegasus 31 Azul de Nike" title="Zapatilla deportiva para hombre Pegasus 31 Azul de Nike" height="300"> <figcaption itemprop="description">La zapatilla deportiva Pegasus 31 incorpora una amortiguación suave que la hace ideal para pistas de tierra y asfalto.</figcaption> </figure>
If you want search engines to show your images in search results, it is essential that they can be found and indexed. For this, it is very useful to create a sitemap for images, especially in large sites with a large volume of files, because you make it easier for search engines and also reduce the possibility that any image is not indexed correctly.
Group all the images in a single directory, for example “/ images /”, to make it easier for search engines to find them. In addition, it will also be much more useful for you to search in a folder than in a whirlwind of scattered directories and subdirectories.
Use the robots.txt file to tell Google where the folder in which you group all the images is, as well as the sitemap that we mentioned above, in order to make it easier for the search engine to index all that content. Example:
User-agent: Googlebot-Image Allow: /imagenes/
Through this article, you have been able to verify that images are more than just a purely decorative element and how they represent a point of support with which to improve your positioning. The optimization task is not excessively complex, but it requires meticulousness in all the aspects that I have discussed in order to obtain the best results.