Did you know that more than 1 trillion searches happen on Google each year, making it the most popular search engine in the world, and thus a primary focus for your small, medium and or large business SEO.
It is especially important for your SEO when you are a local entrepreneur, know this. That is, have your physical data coupled and indexed. Searches with the term “close to me” are upward trends at a frantic pace, especially for people who use smartphones and tablets to search for what they want at that moment.
It is important to have a good SEO strategy for your physical space. But I know that you want some tricks that are not your typical way of “writing good content and Google will find it” is what I will cover.
Here are some great “quick tricks” to help get your business to be found on Google.
1. Optimize your Location
It is difficult to get to the top of the search engine ranking with generic keywords, especially if you are in a competitive market. Your local market is a much smaller arena to compete and you can and should also attract the attention of researchers via mobile.
Make sure to optimize your website pages and your blog for specific keywords that are relevant to the content. It is usually best to choose keywords that have low competition and you can find that out when you use the keyword tool by Google’s free planner.
2. Consider video content
YouTube, owned by Google, is essentially a great video search engine in its own right and space. Marketing video is gaining a lot of successful cases, especially with the launch and adherence of broadband that extend reach and speed.
You don’t have to be highly polished and produce a lot of videos to start with, especially if you are in a market where you need to be more authentic with less polished videos.
3. Social SEO Leverage
Facebook, Twitter and other social media platforms are getting a lot of attention from Google’s search engines. If you continually share your content on these networks, you are also building your brand authority.
4. Encourage Comments
Online Opinions emulate a word-of-mouth recommendation for your business.
If you run a local business, try your best to get reviews on Google and Yelp, which will help a lot with your SEO. Incentives, such as digital coupon offers for online comments, help encourage customers to share their expectations and experiences with you.
5. Make sure your website is mobile-friendly
Mobile optimization is more than making sure your website can be viewed on smartphones and other devices. Mobile optimization helps your smartphone and tablet users quickly access the most relevant information they need. All this access occurs without the reader having to deal with battery-sucking videos or other problematic aspects.
Last year Google cracked down and started penalizing sites that were not optimized for mobile, and more recently, it advised against having pop-ups on its mobile site.
Keeping an eye on the latest Google recommendations and requirements is an easy way to improve your website’s SEO and get it more noticed in search engines.
If you are a beginner in this universe, the SEO tutorial is the perfect guide to answer the main questions that arise when a project is about to be started. With the help of this tutorial, it will be easier to understand:
The basics of search engine optimization. What is SEO, why is it important, how do people search and what are they looking for, how long does it take to see results.
Main classification factors. Why high quality links, keywords and content are necessarily important to SEO success.
How to continue your SEO education. Discover the top online research publications you should read, the digital marketing conferences you can attend, and industry experts you should follow.
SEO Tutorial – Introduction
What does the acronym SEO mean?
SEO is the acronym in English for Search Engine Optimization, which corresponds to the process of optimizing the entire content of a website, so that it appears in prominent positions in the organic results of search engines. The giant Google represents about 95% of the search results not carried out on the internet. In this way, our SEO tutorial will be focused on optimizing websites for that search engine.
How does the SEO technique work?
SEO requires an understanding of how search engines work, what people search for, why and how they do it. Successful SEO work makes a site attractive to users and relevant to search engines, a combination of technique and marketing.
Google considers more than 200 variables when determining the placement of web pages in its results. We can classify and divide these variables into two main categories:
SEO Tutorial – The practice of factors on-page!
On-page SEO is the process of optimizing your web pages to help them rank higher in search engines and bring relevant traffic to your website.
Each of these SEO elements on the page is something that you can control, since they are elements that go from the content to the HTML of your website.
“What can be done in SEO to optimize a page?”
Google itself has an efficient tool (Google Keyword Planner) for keyword research. Using it you can obtain an average of searches performed by internet users monthly, and thus direct all your content to keywords relevant to your business.
HTML titles are displayed as page names on the web, are they clickable? And help people and search engines understand what your page is. The suggested limit for creation is 50 to 77 characters, so this is your first chance to add your chosen keyword.
HTML Descriptions or Meta Descriptions are descriptive summaries of your web page. Generally found under the HTML heading, meta descriptions help readers find out what their content is about and help search engines obtain accurate information. Your main keyword must be within your meta description.
Text Structure – Headings Tags
The H Tags indicate to the searchers the structure of their content, organized under the logical sequence of H1, H2, H3, H4, H5 and H6 and function as the outline and subtopics of their content. Use your main keyword whenever you can in your H headings.
Image and Video Optimization
Searchers cannot interpret your images or videos, however, we must optimize them so that they understand their contents, including your main keyword in the name of the files, alt tag (brief description of the image), and also in the title of your images and videos, search engines interpret that the given file is important and relevant to the content.
SEO Tutorial – Tips for Creating On-page Content
How to create?
– Create your content primarily for users, not merely search engines.
– Give credibility to your content using original searches, quotes, links, reviews and testimonials.
– Use images and videos to help tell your story.
– Maintain a high standard of spelling and grammar.
What to avoid?
– Do not use software to generate content automatically.
– Do not steal content from others and post it as your own.
– Do not use your keyword so often that it is the only thing that people can read.
– Do not write your content thinking about search engines.
Do a good research!
Planning and researching before writing your content will give you more chances to perform well in search engines, find what your target audience is interested in and how to effectively write for them.
– What are the main problem points in your market?
– What keywords does your target audience use regularly to find answers?
– What are your audience’s interests?
– What are they talking about these days?
– What are your competitors saying?
SEO Tutorial – Practice off-page factors!
Off-page SEO refers to activities done outside your website, to increase the ranking of a page with search engines. “External” links are extremely important for SEO, because natural links coming from other sites, blogs or social networks with good authority and relevance to your market, mean a “vote of confidence” to your content, and help to build popularity by making search engines trust you in the quality of your site.
SEO Tutorial – Tips for creating off-page actions
Getting links and external “references” may not be an easy task, there are some actions that can help you, remembering that the focus is on forming partnerships by finding quality sites and building relationships with them.
Important: never buy a link exchange. This practice goes 100% against Google’s policies and your site can be penalized or even banned from the search engine.
This practice is widely used in the digital sphere. It consists of posting some type of content on a blog or third party website, whether from a person or company as a guest. Look for sites of subjects closely related to yours, create quality content, include links to your site and offer to these “target partners”.
This strategy is similar to the guest post and consists of obtaining links with joint actions with other companies, creating and distributing rich materials, such as webinars or e-books, etc.
Infographics are also a great strategy for generating backlinks. Create an infographic, include an “embed” code at the end and send it to your contact base. It will be shared naturally, if the content is of good quality and contains relevant information.
Grow naturally with high quality content
Create quality content with rich details. Detailed content on certain subjects tends to become a reference, in this way, it encourages people to share it and consequently “indicate” its content, thus generating natural external links to your site.
The strategies were simplified in this SEO tutorial in order to convey a basic notion on the subject, if you are interested in going deeper, be sure to visit our Advanced SEO Course or look for an agency specialized in the subject.